Bernice Ross, Inman News Columnist, Hypes Great Service
Bernice Ross is a syndicated columnist with Inman News. Her columns focus on training real estate agents to be their best.
In this market, preaches Bernice, sellers and buyers need the benefits of improved services. Typical discount real estate brokerages achieve their low prices by slashing the service levels they provide. The best way to get a house sold is not to decrease the services. Maximum exposure is required these days to get a house sold in a reasonable period of time and at the right price.
Anybody can tell you they will sell your house but it takes a professional using the tools available today to get the exposure you need.
Typical Realtors will put a house on the market and use the "Five P" method of marketing . . . Put your house in the MLS, Put a sign in the yard, Put an ad in the paper, Put it in the Internet in a website or two, and Pray it sells!
Bernice delivered a powerful message concerning quality of service and adding systems that increase exposure. The problem is most agents are scaling back on their services because of the cost. Low house sales equal low income and 90 % of the agents can’t afford to spend the money to provide their clients the right kind of exposure.
Lee & Noel and a few other RE/MAX agents from across the country listen intently to Bernice and took advantage of her presence to receive an autographed copy of her latest book.